Colli al Metauro is a charming town located in the heart of Italy, known for its picturesque hills, delicious food and wine, and the flowing river Metauro. In order to give the town a fresh new image and attract more visitors, a rebranding effort has been initiated. As part of this effort, I created a new logo that represents the town’s best characteristics. The logo features a modernized town shield with the hills on the top, the river at the bottom, and a fork embedded in the hills in the middle. This fork symbolizes the town’s culinary offerings and the importance of food in the local culture.

To complement the new logo, I also designed a billboard and a tote bag. The billboard features the new logo prominently and highlights the town’s key attractions. The tote bag design incorporates the logo and tagline, along with an illustration of the hills and river. This design serves as a useful and stylish souvenir for visitors and locals alike. Together, the new logo, billboard, and tote bag create a cohesive and attractive brand identity for Colli al Metauro, showcasing the town’s unique and enticing offerings to the world.