When discussing e-shops, Christmas undoubtedly stands out as the hottest period of the year. Ensuring maximum sales during this time is crucial, and to achieve this, it’s important to showcase the range of products available in the brand’s catalog to customers.

In addition to other campaigns focused on increasing traffic on social media pages, I have created a series of posts titled “Christmas’ Gift Guide.” These posts highlight some of the most appealing products on the brand’s website, aiming to redirect the generated traffic from social media pages to the website and potentially convert it into sales.

The campaign is designed to maintain the usual image associated with Bonsaigers but with a focus on colors characteristic of this time of the year. Amidst falling leaves and beautiful items, I have also crafted custom copy that, with just a few words, piques the viewer’s interest.

Throughout the entire Christmas period, a card will be included in every package. This card can be used by the customer to enhance their gifts—an added detail not only to elevate the sentiment around the package but also to introduce a potential new customer through the QR code that directs them to Bonsaigers’ important links.