Bonsaigers is a company dedicated to sharing the art of bonsai with younger generations, and for this project, I was tasked with designing the logo and defining the branding characteristics for the company. The logo features the typical bonsai butterfly shears cutting a little branch, cleverly arranged to form the letter “B.” This design perfectly captures the essence of the company, which is all about nurturing and shaping bonsai trees into works of art. The color scheme of the branding is natural, evoking a sense of calm and tranquility, and reflecting the connection between bonsai trees and nature.

In addition to the logo design and branding, I also created a range of merchandise for Bonsaigers, including a t-shirt with an illustration of a bonsai on the back, a bandana with a custom design inspired by the root system of a tree, and a label for their working gloves. The t-shirt is made from eco-friendly cotton and printed using screen printing techniques, which are more sustainable than traditional printing methods. Overall, the logo, branding, and merchandise designs effectively communicate the essence of the company and will help to establish a strong and memorable presence in the market.